Visual identity
A single reference for colour, typography, the wordmark, and core UI patterns. Use it to keep presentations, product, and campaigns aligned — with contrast and clarity.
Colour palette
Typography
One family across the system. Headings are bold; body remains regular or medium — never faux small caps unless the platform forces system UI.
Web kit matches production theme assets where available. Medium 500 ships as TTF-only here — add WOFF/WOFF2 when your build pipeline converts it.
Light · 300
font-light
Aa
Victory requires clarity — Bjørk & øl are set in Visuelt Pro Light.
Thin display lines · avoid long passages
Regular · 400
font-normal
Aa
Victory requires clarity — Bjørk & øl are set in Visuelt Pro Regular.
Default body · forms · captions
Medium · 500
font-medium
Aa
Victory requires clarity — Bjørk & øl are set in Visuelt Pro Medium.
Navigation emphasis · badges · UI chrome
Bold · 700
font-bold
Aa
Victory requires clarity — Bjørk & øl are set in Visuelt Pro Bold.
Headlines · hero copy · statistical callouts
Production
Reference collateral for academy-style campaigns — PDFs, brochures on Drive, and public destination pages keep messaging aligned across print and digital.
bigum.co/pdf/ai-kursus.pdf
bigum.co/pdf/dm-kursus.pdf
Media
Use this look for press, annual reports, social proof, and campaign art direction: real people in contemporary workspaces, candid energy, and a palette that sits beside Bigum&Co navy and red without fighting them.
Stock photo examples
Curated shots in the same spirit as the kit — high-key offices, shallow depth of field, and genuine reactions. Use when commissioning or briefing photographers (always clear usage rights with your image provider).
Brand
Only two treatments: navy (dark) on light surfaces, and
white (reversed) on Bigum navy (#0F293A) or comparable deep blue fields. Use on white or blue
only — never on brand red (red stays for accents and UI,
not logo fields). Keep the mark single-colour, flush left, with clear space at least equal to the cap height
of “B”.
Default wordmark for white, off-white, and pale grey layouts. SVG paths are #0f293a — pair with light backgrounds only, not with navy or red blocks.
Files
Reversed mark for brand blue fields, headers, and dark blue imagery. Use the supplied white SVG / PNG — do not tint or stretch the navy asset. Not for red backgrounds.
Files
UI
Primary actions use the red pill. Copy is sentence case — no faux uppercase. Ghost buttons sit on dark hero zones with thin contrast borders.
On light
On navy
Inline links: Back to typography.
